An IPA from New Belgium? Why not. From Beernews.org:
Simpson notes, “Beer Rangers are our beer sales folks and they had long wanted an IPA – something with a lot of hops. This beer was created for them and as a tribute to all they do out in the market."
And they are adding new labels to a bunch of their beers (like the one above). Booo! I like their current labels:
Maybe I am just scared of change...
1 comment:
I'm with you. I don't care much for the new style labels. They look too generic. Does New Belgium think they are "greener" by reducing the number of colors? Not sure but it must be a cost control thing.
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