Friday, January 8, 2010

New Belgium's New IPA and New Labels


An IPA from New Belgium? Why not. From Beernews.org:
Simpson notes, “Beer Rangers are our beer sales folks and they had long wanted an IPA – something with a lot of hops. This beer was created for them and as a tribute to all they do out in the market."



And they are adding new labels to a bunch of their beers (like the one above). Booo! I like their current labels:


Maybe I am just scared of change...

1 comment:

Dave said...

I'm with you. I don't care much for the new style labels. They look too generic. Does New Belgium think they are "greener" by reducing the number of colors? Not sure but it must be a cost control thing.