The End of History from BrewDog on Vimeo.
Ahhhhhhhhh. On and on. 55%. 500 pounds. Dead squirrels.
No thanks. Obviously, it is all gimmicks and marketing. But guess what, it is working. Every beer blog in the nation is going to post this video or link to the story. Most will probably think it's stupid. Some will like it. I happen to like BrewDog, but I wish they would stay away from such gimmicks. Then, I'm bipolar, I think, who cares, they are having fun. It keeps things interesting, right? I'm torn.
Speaking of BrewDog, check this out.
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