What would HB 2436/SB 1575 do? It would let breweries of a certain size (under 75k barrels) to sell directly to the consumers. It would allow these breweries to have real tasting rooms (bars) selling beer for off-premises and/or on-premises quaffing.
Earlier today, I sat down with a Chip McElroy of Live Oak to discuss HB 2436/SB 1575. Actually we just talked on the phone. I was sitting down, not sure about Chip.
Chip said that this is primarily a marketing issue. It would be a great tool for reaching
potential new customers and helping test possible new products. Sales would be made face to face, with the people who actually made the beer. In addition to the marketing aspect, the bill would open up a new revenue stream, which does not currently exist. Still though, most of their beer would not be sold at the brewery. The vast majority of sales would still be made at third party outlets, via wholesalers. And this, Chip pointed out, is a very important feature of the bill: Allows for sales at breweries without threatening the three tier system.Similar bills have been introduced in the past two sessions, but Chip and co. have a lot of confidence in this "tight, clean" bill